ABOUT US

Aloha, and welcome to Passport Merch!

Thank you for taking a moment to learn about our journey. Growing up on the beautiful island of Maui, surrounded by the vast Pacific Ocean, I never imagined leaving my home. But 25 years ago, I set out to see the world—a leap that shaped my life in ways I couldn’t have dreamed. That journey has now brought me full circle, back to Maui, where I co-founded Passport Merch with my daughter in 2024.

Over the years, my career has taken me from managing internet sales and marketing for Maui’s own Kaʻanapali Beach Hotel to leading Nike’s Asia Pacific and Latin America Demand Forecasting, co-founding a startup in Singapore, and growing a small digital marketing agency into a thriving global operation.

Every chapter has been a lesson in connecting with people and places around the world, and those experiences have deeply influenced Passport Merch.

Our mission is to create a world-class brand born in Hawaii, inspiring people to spread peace, aloha, and mindful travel wherever they go. Through our designs, we aim to spark joy and connection while reinvesting in our local community through sustainable practices, charitable giving, and volunteer efforts.

In this brief moment we all share on this planet, we believe in the power of living with purpose and treating others with kindness.

🤙Mahalo for joining us on this journey.

-Passport Rob
Co-Founder
🌎 Maui, Hawaii ✈️ OGG
20° 53' 13.9848" N
156° 28' 58.2024" W

 

Read on to discover what we offer and why people love us.

PASSPORT-INSPIRED APPAREL FOR YOUR LIFE JOURNEY

  • From Dotonbori...to Waikiki...

  • ...comfort for the long haul.

  • Love It Or Money Back✓

POPULAR NOW❤️‍🔥

Let customers speak for us

from 380 reviews
Hawaii Flowers in Watercolored Oak Back Print T-Shirt
Mary A.D.
Hawaii Flowers in Watercolored Oak Back Print T-Shirt

The pastel yellow color is so beautiful! The print on the back is lovely and really stands out as a unique scenic t-shirt keepsake. I bought this as a gift for my Hawaiian friends' birthday next month and can't wait to give it to her! She misses 'home' so much I know she will be proud to wear it! She will receive it in May on her birthday!

Malasada All Star, Hawaii T-Shirt
Anonymous Ohana
Malasada All Star, Hawaii T-Shirt

The shirt is great! The fit and feel of the fabric are excrllent.

Paniolo Country Vintage Monochrome, Hawaii T-Shirt
Damon
Paniolo Country Vintage Monochrome, Hawaii T-Shirt

this is the 2nd purchase
great quality and very original print

Aloha Heart Signature, Hawaii Tank Top
Jennifer N.
Aloha Heart Signature, Hawaii Tank Top

Mahalo Passport Merch for my beautiful new Valentine’s tank. Fits like a hug. Super soft ( not stiff like most unisex tanks), vibrant red fabric. Hasn’t bled or faded in the wash. Arrived within a week of my order. Love it 🥰

Hawaiian Foodie Math (Basic Algebra) Hoodie
Bradley D.
Hawaiian Foodie Math (Basic Algebra) Hoodie

Awesome service
Great quality

Hawaiian Plumeria Heart Crewneck
Jerminia K.
Hawaiian Plumeria Heart Crewneck

Beautiful pattern and soft material

Five Vibrant Plumerias, Hawaii T-Shirt
Kathryn B.
Five Vibrant Plumerias, Hawaii T-Shirt

Beautiful colors on the plumeria shirt. Great quality t=shirt. It arrived quickly.

Haleakala National Park Vintage Monochrome, Hawaii T-Shirt
John S.
Haleakala National Park Vintage Monochrome, Hawaii T-Shirt

Fabulous tee. Wonderful customer service!,

Signs of Wanderlust, Hale'iwa (North) Oahu, Hawaii Back Print T-Shirt
Michael H.
Signs of Wanderlust, Hale'iwa (North) Oahu, Hawaii Back Print T-Shirt

Very cool shirt, great color. Nice fit.

Koa Wood Aloha Hawaiian Flag T-Shirt
Robert B.
Koa Wood Aloha Hawaiian Flag T-Shirt

Great t-shirt with beautiful art!

Valentine's Hawaiian Plumeria Heart T-Shirt
Elizabeth S.
Valentine's Hawaiian Plumeria Heart T-Shirt

Love this company and their products! This is the fourth t-shirt I’ve purchased and the quality is great! My first order was delayed before shipping, and without my even having to ask, the company made it right. Will continue to use this company in the future. Mahalo 🤙🏼

Vintage Lanikai, Oahu, Hawaii, Womens Fit T-Shirt
Jody H.
Vintage Lanikai, Oahu, Hawaii, Womens Fit T-Shirt

Love my new shirt! Great quality and true to size.
Highly recommend this company.

Classic Athletic, Haiku, Hawaii (Fan Service) T-Shirt
Kana
Classic Athletic, Haiku, Hawaii (Fan Service) T-Shirt

Cherry🤙

Aloha Heart Signature, Hawaii Hoodie
Marilyn L.
Aloha Heart Signature, Hawaii Hoodie

Favorite all time,,,soft pikcolor and vibrant plumeria, 5 🌟 star foe sure
X

Classic University (Kamaaina Edition), Oahu, Hawaii T-Shirt
Athena
Classic University (Kamaaina Edition), Oahu, Hawaii T-Shirt

I love this tshirt! I’m a tshirt gal so I have many. This one is so soft, the graphic is perfectly printed, and it arrived quickly. Can’t wait to wear it proudly.

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